About Me

Leveraging six years of successful marketing experience, I'm a dedicated and detail-oriented Data Analyst who's all about getting results. Proficient in Python, SQL, PowerBI, and equipped with a solid foundation in statistics and machine learning. I love diving into customer and competitor analysis, and I have a knack for turning complex data into easy-to-understand presentations that help teams identify opportunities and make smart moves. As a proactive learner, I have been spending extra 15+ hours/week to study new knowledge. DATA ANALYSIS PROJECTS Consumer Insights Project: https://github.com/YiLin-DA/Casestudy---Customer-analysis • Conducted consumer research for a fresh produce company to identify key customer segments. • Profiled core consumers, analysing attributes with statistical models. • Analysed product consumption patterns to identify opportunities of sales increase Insights Project for New Movie Production https://github.com/YiLin-DA/Movie-Production-Suggestions • Provided insights to support new movie studio launch by identifying audience-friendly genres • Determined optimal release timings for movies to maximise box office revenues • Established ROI-driven budget ranges for movie.

Work Experience

• Lion Media Group
• 2019.09- Present
• Senior Marketing Manager
• Master of Communication from RMIT Graduated 2018 LANGUAGE English, Mandarin, Cantonese • Delivered 100+ marketing campaigns by employing competitive analysis & data segmentation to identify key customer/target audience • Implement marketing strategies including digital channels (influencer, programmatic, media buy) & customer engagement events with 1,500 attendees • Executed influential marketing campaigns for Victorian Education Department, Woolworths, Swisse etc. • Client retention by managing communications through email, meetings, & phone calls

• Bastion Collective
• 2018.07- 2019.09
• Account Manager
• • Develop and implement marketing campaign strategy including content creation for Parks Victoria, Virgin Australia, F1, Royal Melbourne Show • Managed Royal Melbourne Show Chinese social media accounts, resulting in an 1800 increase in followers within 2 weeks • Spearheaded successful social media marketing campaigns to sell over 400 F1 Australia tickets to local Chinese & Chinese tourists

Education

• Academy Xi - Melbourne VIC 2023.08-2023.10
• Bootcamp in Data analytics

• Masters Degree
• RMIT - Melbourne VIC 2016.06-2018.06
• Master's degree in Communication

Personal Skills

• Client Communication
• Data Analytics
• Data Science
• Power BI
• Stakeholder Management
• Statistical Knowledge & Model Development
• SQL
• EXCEL
• Python
• Social media, influencer, event marketing